Creating Impact
Discover how our skilled, adaptive team drives meaningful change for our clients.
Impact through Legislative Language:
Strategic Topic Insertion in Defense Appropriations Bill
Revitalizing Government Relationships:
Advancing Complementary Medicine in Colorado
Driving Legislative Change: Strategic Advocacy with a Cutting-edge Software Company
Government Penetration through Legislative Language:
Strategic Topic Insertion in Defense Appropriations Bill
A client with a cutting-edge biotechnology product suite sought innovative methods to swiftly enter the government sector. Our team identified a promising pathway by proposing a topic insertion in the Congressionally Directed Research Program – Peer Reviewed Medical Research Program (CDMRP-PRMRP), accomplished through the federal Appropriations process. Successfully advocating for this topic insertion opened avenues for funding within the Department of Defense (DOD).
This initiative not only heightened the visibility and credibility of the scientific domain but also attracted interest from regulators and the private market, especially in the pharmaceutical sector. Furthermore, it facilitated the program's first-ever direct award recommendations in the client’s specific arena, resulting in over $8 million in research funding being made available within a single year. Notably, this program, which had been operational for 25 years, had never allocated direct funding to this specific area before.
Capitalizing on this newfound funding stream, the company was able to market its products and services to academic research clients keen on leveraging scientific advancements and the program's prestige.
Seizing Competitive Edge:
Transforming Market Presence in the NIH Landscape
In the competitive realm of the National Institutes of Health (NIH), our client faced a formidable challenge. Their primary competitor had quietly seized control of a prestigious program's marketplace. Despite their technology being preferred by researchers, our client consistently faced rejection from institute leadership, overshadowed by the competitor's dominant position.
Determined to regain their competitive stance, we collaborated with our client to develop targeted game-changing strategies. Mobilizing the scientific community, we advocated for fair competition, prompting institute leadership to open a funding request, thus creating the potential for a level playing field.
Capitalizing on this opportunity, our proposal specialists worked with the client to review the request and craft a compelling response, showcasing the unmatched value of our client's technology. The outcome was a resounding success, securing a firm foothold in the program, enabling ongoing purchases, and garnering positive recognition within the institute’s community.
But our impact extended beyond initial success. Leveraging their newfound position, we continue to help our client widen their influence, attract interest from additional stakeholders and participate in related projects. The client continues to cultivate a positive and lasting impression within the institute, as well as within the broader NIH community.
RevitalizingGovernment Relationships and Advancing Professional Advocacy:
Our Impact on Complementary Medicine in Colorado:
Our team was commissioned by an industry association representing a complementary medicine profession to mend relationships at the Colorado State Capitol following a string of legislative setbacks. Through a deliberate government communications campaign, the association underwent a transformation in its reputation, evolving from a marginalized group to a respected member of the Complementary Medicine community within the CO State Legislative world.
As a result of the industry group’s reclaimed position of credibility, specific legislative accomplishments were implemented. Our team successfully advocated for language inclusion in a state bill mandating insurance coverage for pain management services provided by the profession—an unprecedented achievement in the state. Building on this momentum, our team obtained inclusion of their services as reimbursable in the 2023 Colorado Benchmark Insurance Plan, marking another significant milestone for the profession.
Furthermore, our team led the advocacy campaign for the CO Department of Regulatory Affairs Legislative Practice Act process. This initiative aimed to safeguard and enhance the profession's practice capabilities within the state. Through strategic advocacy and collaboration, Virtual Operations played a central role in shaping legislation that supports and advances the profession's ability to thrive economically in Colorado.
Driving Legislative Change:
A Strategic Advocacy Success Story for a Forward-Thinking Software Company
A venture-funded software company embarked on a mission to introduce groundbreaking legislation mandating cell phone carriers to integrate anti-distracted driving technology at the network level. Our collaborative effort with the company resulted in the drafting of a bill, representing a pioneering initiative to navigate it through the intricate legislative process.
Despite encountering obstacles along the way, the bill made significant strides, progressing from coalition building and drafting to successful passage out of committee and into the esteemed halls of the State House. Our strategic approach played a pivotal role in achieving a unanimous vote within the State House, a feat achieved through targeted lobbying efforts, meticulous coalition building, and persuasive communication strategies.
Recognizing the potential challenges in the Senate, our team devised a comprehensive contingency plan, demonstrating foresight and preparedness. This ensured that the company could extract value from the advocacy efforts, regardless of the bill's ultimate fate. Simultaneously, a parallel public relations campaign was launched, generating substantial attention around the legislative process. This underscored the importance of engaging the public and catalyzing momentum for the cause beyond the confines of traditional legislative chambers.
Beyond its legislative objectives, the advocacy campaign also aligned with the company's broader business investment goals. By raising awareness and momentum for the cause, the company's reputation was bolstered, solidifying its position as a trailblazer in the industry.
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